GEO & AI SEARCH
Be mentioned,
when AI answers.
Content prepared so that ChatGPT, Perplexity and Google's AI answers can find a company, classify it correctly and mention it.
SOURCES · STRUCTURE · EVIDENCE · CONTEXT · MEASUREMENT
The answer replaces the results page. If you are not included, you are not visible.
More and more questions end with one answer instead of ten blue links. If your company is not mentioned in that answer, contact with a potential customer is lost before it has even begun. The good news: AI systems draw on the same content as search – they simply prioritise different qualities.
PROCESS
What AI systems look for.
APPROACH
Five starting points.
01
See what is being answered today
Your audience’s typical questions are asked and recorded across several systems: who is mentioned, where the information comes from, and what is incorrect. Without this baseline, every measure is guesswork.
02
Answer questions instead of covering topics
AI systems cite passages that answer a question in full. A text that gets to the point only after four paragraphs will not be cited – a precise passage with a subheading will.
03
Support claims with evidence
Figures with a source, date and origin are more likely to be included. Statements without evidence are left out – this is the main difference from traditional search engine work.
04
Provide technical context
Structured data on your company, services, location and questions tells the system what the content is about rather than making it guess. This includes a clear About page and a well-maintained company profile.
05
Mentions beyond your own website
Information in industry directories, specialist articles and reviews feeds into the answer. These sources should be checked and corrected before new content is created.
FEATURES
What is included.
Baseline measurement across several AI systems
Lists of audience questions
Passages and subheadings that answer questions
Evidence, sources and dates
Structured data
FAQ markup
Company profile and directories
Review mentions
Repeated measurement
BENEFITS
What changes as a result. What you notice day to day.
Your company appears in answers, not only in search results
Incorrect information about you is gradually removed
Your pages answer questions instead of circling around topics
The same work also improves traditional search
You can see in writing what the systems say about you
New content is based on real questions, not ideas
Who this already matters to.
Especially where prospects look for explanations before making contact: products that need explanation, advisory services and comparison-based decisions. For pure impulse purchases, the effect is smaller.
Products that require explanation
Consulting and services
B2B with a comparison phase
Specialist retail
Medical and technical sectors
Software and systems
Regional providers in competitive markets
FREQUENTLY ASKED QUESTIONS
What clients want to know beforehand.
Isn't this simply SEO?
The foundation is the same, but the requirements are not. Search engines assess pages, while AI systems cite sections. That is why clear structure and evidence matter more here than text length and links.
Can it be measured?
Partly. There is no ranking like Google’s. What can be measured is whether a company is mentioned for defined questions – this is checked and documented regularly. Anyone promising you a position is inventing one.
How long does it take?
AI systems use content they know. After a change, it takes weeks to months before it appears in answers – similar to organic search.
Do we need new copy for this?
Often, existing content only needs restructuring: the question as a subheading, the answer in the first paragraph, and supporting evidence afterwards. New content is created where a frequent question has not yet been answered at all.
What about incorrect information about us?
It usually comes from directories, old pages or review platforms. These sources are identified and corrected – direct intervention in AI systems is not possible.
CONTACT
First, see
what the answers look like.
Name five questions your customers ask before buying. You will receive a written record of how AI systems answer them today.
Reply within one business day
Your enquiry is handled by one contact person, not a distribution list.
SERVICES