Customers usually search for a problem, a task or a suitable solution. The product name comes later. For example, someone searches for “manage enquiries better”. Perhaps new contacts are spread across emails, a spreadsheet and a colleague’s inbox. The person first...
A website that generates no enquiries usually has several causes. Visitors may not understand the offer straight away. Or they may not find an easy way to get in touch. You can check this. Many companies look at colours and images first. Yet the decision is often made...
